The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
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简介
书名：The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
作者：Raj Venkatesan, Jim Lecinski
简介：This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches.
作者：Raj Venkatesan, Jim Lecinski
简介：This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches.
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