The Power of Persuasion: How We're Bought and Sold-说服的力量
小编代找服务价格为：8.6
获取方式：请先记录下书单ID：KB4358，扫码加客服微信获取
简介
书名：The Power of Persuasion: How We're Bought and Sold《说服的力量》
作者：Robert V. Levine
简介："An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail
作者：Robert V. Levine
简介："An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail
Robert V. Levine 的其他作品
猜你喜欢
